You’d all know by now that Dan Fellow is a valued member of the Think Tasmania team. You may not know that Dan is a great advocate of tourism in Tasmania, and lends his photographic expertise to many projects, particularly in the northern midlands region. One such project: the Heritage Highway Smart Phone App.

Heritage Highway Smart Phone App - Ross
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Heritage Highway Smart Phone App – Tasmania Photos by Dan Fellow (Ross)

Heritage Highway Smart Phone App… It’s Smart Alright

Think Tasmania publishes feature articles for business owners who engage Dan Fellow as their photographer. And the Heritage Highway Smart Phone App includes Tasmanian photos supplied by Dan. So there’s one good reason to check it out.

Heritage Highway Smart Phone App - Evandale
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Heritage Highway Smart Phone App includes Evandale, northern Tasmania

If you need more reason than that, you’ll be pleased to know the Heritage Highway Smart Phone App is completely free.  It’s available in a version for iPhone or iPad (search the App Store) and Android users (search Google Play). This link will take you to the appropriate Heritage Highway Smart Phone App for either version.

Heritage Highway Smart Phone App - Oatlands
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Oatlands and the series of sculptures on the Heritage Highway in Tasmania

Smart New Thing in Tasmanian Tourism

The Heritage Highway Smart Phone App is designed to replace a pile of brochures and provide easy-to-use information and maps. Users can search for accommodation, things to do, history, shopping, dining and playgrounds… great for those travelling in Tasmania with children and needing a break. And here’s my favourite feature: public toilets! Everyone needs to know where to find the public conveniences when driving through unfamiliar territory.

Heritage Highway Smart Phone App - Ben Lomond
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A beautiful photo of Ben Lomond from Avoca in Tasmania by Dan Fellow

The Heritage Highway Smart Phone App was launched in Longford in July last year. Council representatives and local tourism operators have hailed the innovation as the ‘smartest new thing to happen to tourism in Tasmania’. Luke Martin, CEO of the Tourism Industry Council Tasmania, has been quoted as saying the idea was “ahead of the industry and will hopefully set an example for other regions around the state.”

Heritage Highway Smart Phone App - Longford
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Interesting facts about the Heritage Highway region: Salem Chapel 1840, Longford

Incidentally, Think Tasmania designs mobile websites and smart
phone apps. In fact, we have a new project of our own that will be of great
interest to business owners in Tasmania. It’s not going to compete
with anything already on the market; it’s something completely different.
So go ahead and download the Heritage Highway Smart Phone App…
and stay tuned for another exciting launch to come your way soon.

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Map: Heritage Highway, Tasmania