Love in Tasmania is an initiative by Des Brown & Robb Tait.
The Perspective of Romance
Love in Tasmania however, offers a whole new perspective. So if that’s where you’re at, their website might be of benefit to you.
The Vision of Love
Des and Robb have described Love in Tasmania as a project of two country boys to take their passion for Tasmania to the world. I think they might be underselling themselves a little. They may have a country background, but their vision for promotion includes writing and recording a song, running a photography competition and engaging the community, starting with the schoolyard.
A Political Embrace
Not only have they launched an ambitious digital marketing campaign, but these two country boys have the endorsement of Tasmanian Government MP Rebecca White, who is the Parliamentary Secretary for Small Business. Obviously she sees some merit in the idea! She opened her adjournment speech in parliament with…
I rise tonight to speak about a tourism campaign that I was fortunate enough to be involved with last week called Love in Tasmania. Des Brown and Robb Tait have developed a campaign to highlight the beauty of Tasmania and promote it as a place to visit, fall in love with our State, as well as rekindling romance.
Song of Love in Tasmania!
As declared by Des and Robb (and we totally agree), Tasmania is one of the most picturesque places on earth. With
- beautiful rainforests
- gorgeous beaches
- wonderful unique towns to visit
- friendly locals to meet
The Love in Tasmania song is a reflection of these local experiences.
A Secret Passion for the Australian Island
There are more details about the CD and the photographic competition at their website. The prize for the best photo is a 7 day holiday in the Kentish Municipality. What am I doing? I should be keeping Love in Tasmania a big secret!
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