Set back from a busy main road in Launceston is a fashion designer like no other. Anna, unassuming and modest, tells me her inspiration comes from her surroundings. She believes that Tasmania has very special people, who have or are able to expand their unusual abilities to create unique and unforgettable one-off masterpieces and spread their talents. Anna tells me her aim is to make every woman feel beautiful when wearing her designs.

Anna - Queen of Tasmania Dress

Lauren models the Queen of Tasmania dress

Showcasing Anna: Passion and Inspiration

by Kathryn Heathcote

Anna moved from Western Australia to Tasmania five years ago and immediately fell in love with the Tasmanian flora and fauna. Her studio, Zimmery Design set high above the city, looks out over Launceston but it is the valleys that her studio windows look directly out onto, where mountains and sky enchant and inspire Anna to create spellbinding creations.

Anna - Zimmery Design

Zimmery Design Studio owned by Anna

Seamless Sewing

Each Zimmery design by Anna is lovingly made, and in many cases hand stitched with no side seams, making the garment look completely seamless. The detail to the back of the dress is just as outstanding as the front. The back of every dress is laced up, which can be adjusted to suit the waistline. Her pièce de résistance is a creation she calls Golden Greek. A goddess-like dress onto which Anna hand stitched over 9,500 single golden petals, taking her three days to complete.

Anna - Golden Greek

Golden Greek by Zimmery Design Studio

Award-Winning Zimmery Design

Anna’s background is in sewing, but the gowns she creates today are inspired from her incredible garden and Tasmania’s wild and colourful landscape. She won the People’s Choice Award for Art on Legs 2008 and Anna has been selected for the Hall of Fame this year. She is in process of making her own Zimmery Design Collection for Art on Legs for September 14 this year.

Anna also was involved with an Alice Cooper Roadshow 10 years ago where she was asked to do some costume work for him and his musicians.

Special Treatment from Anna

In many cases, when a customer walks into the Zimmery Design studio, they have no idea what they want. Anna makes her own patterns, with no two alike. Customers can be confident when leaving with their creation, they’ll have something unique that makes them look and feel like the most fabulous woman at their event. Anna is a creator of fabulous designs; she is not a mass-production dressmaker.

Anna - Stunning Sewing

Anna uses delicate sewing techniques

Anna is Like a Gypsy Magpie

Aside from creating incredible dresses, Anna’s other passion is her garden. She tells me she spends all her free time tending to her beautiful, wild and at times, seemingly abandoned garden. Its unusual layout leaves you winding and weaving through an assortment of colours, textures and scents. Anna describes herself as a gypsy magpie who loves everything that sparkles! She collects and experiments with different colours and textures, in both her garden and her designs.

Zimmery Design Fashion Shoot

Recently, I coordinated a photo shoot for Anna and Zimmery Design. Our talented photographer was Mark Scott. Mark, who originates from Launceston, was over on a visit from Townsville for Christmas. I caught up with Mark when he took a photograph of my son on his way to a New Years Eve party. He agreed to undertake the photo-shoot for Anna, and I think his outstanding work speaks for itself. For more information contact Mark Scott by email or follow Mark Scott on Facebook.

Anna - Photographed by Mark Scott

Model Lauren Etchell

Lauren Etchell was Mark’s model for the photo-shoot. Lauren is 17 and aspires to become a full-time model one day. Lauren wears the Zimmery Designs with beauty and pose and displayed much patience while Anna fastened her gently and expertly into each dress.

Pearlised folded flowers were kindly supplied by Sarai Lawson of Oru to Fold. Contact Sarai Lawson by email or phone 0403 861 411. Silk bouquets were made and supplied by yours truly, Kathryn Heathcote.

Anna has offered a dream cushion as a prize for one lucky Think Tasmania reader. We’ll bring you details of that giveaway opportunity soon.

Kathryn Heathcote is a regular contributor, and has written a variety of articles for Think Tasmania. She lives with her family in Evandale in the Tamar Valley region and is active in her local community. If you’d like Kathryn to visit you so your business can feature, please contact us.

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