We welcome all business owners here at Think Tasmania. The very well-established “Visit You” option is popular, and there’s little wonder. With so much material to cover, we make a judgement call… what would our readers like to hear about?
Business in Tasmania: Hello!
Our system doesn’t suit everyone. The website attracts 400,000+ views (at time of writing, still increasing) each year, and we do have extremely active social media platforms. That’s why people choose to sponsor Think Tasmania, or purchase advertising. But some business owners still do their own thing, and we respect that. We can’t please all the people, all the time.
We invite a writer/photographer from Think Tasmania to visit and stay with us as our guest. They can experience what we offer, as research for an article published by your website. Here is a quick run-down of our interaction with Think Tasmania so far and what we will be happy to do in return for an article…
- I manage the social media for our business, and can share your work via several Facebook pages and Instagram as well.
- We currently interact a lot with the Think Tasmania Facebook page, liking/commenting/sharing articles from our pages.
- I am signed up to your newsletter and forward to my friends. We would be happy to include a link to Think Tasmania from our Facebook ‘about’ pages and/or our website.
- We can display a banner or poster for Think Tasmania in a very prominent place: with lots of passing traffic
- We are definitely keen to offer a prize for a reader give-away for accommodation and nearby attractions.
- I talk about you guys at every networking event I attend! Love your work and professionalism in particular.
- We would happily recommend a meeting between Think Tasmania and other business owners we deal with, suggesting they contact you as well. I am happy to coordinate a visit with those guys too.
- I can hashtag Think Tasmania on future Instagram posts when the article is confirmed.
I’ve excluded the signature for reasons of privacy. But you’ll not be surprised to learn we’ve taken action following their article request already! That’s the kind of reciprocal support we would kill for. No money has changed hands, and we are free to form our own honest, first-hand opinions. There’s something in this deal for all parties: the business owner, the writer/photographer, the reader and Think Tasmania. Perfect.
Writers and Photographers with Think Tasmania
Think Tasmania has a network of writer/photographers available for assignments. We match the business owner with a suitable candidate, depending on personal interests, location, writing style, photography skills and availability. The writer/photographer benefits from the arrangement in terms of exposure (provided by Think Tasmania) for their own business. And of course, the better the offer from the business owner, the more likely someone will put their hand up for the assignment.
We have done work like this for…
- accommodation properties
- restaurants, cafes, tearooms and pubs
- wineries and cellar doors
- tour companies
- tourist attractions
- festivals, events and performances
And for the sake of variety, we also feature Tasmanian designers and makers, as well as service providers. If that’s you, a “visit” may not suit. But you’re welcome to offer a prize to our readers; our giveaway series has been remarkably successful in generating attention for the business owner. We still need to see your work and/or meet you though, to satisfy our mission for publishing only first-hand knowledge.
Once the article has been written, all the behind-the-scenes work is carried out by Think Tasmania during the publication phase. We get busy distributing information to our regular readers and those that find us via Internet search engines. We tackle the social media and tie everything together. And we keep the information on file to present to new readers as they come on board. And that’s why we love people who share Think Tasmania with their own network: new readers. More people to read what we publish (which could be about you!).
The case study presented here is an extraordinary one; it’s the bomb! It would be unrealistic to expect everyone to contribute in this substantial manner, so we take what we can get. A little love is better than none at all.
Small Business to Big Business
Much of our material is general in nature to satisfy the interest of the reader, so there’s no business owner to offer any motivation whatsoever. But we publish it regardless. We like to feature those who’ve been, shall we say, overlooked? Or heaven forbid, even shunned by other avenues of promotion. We welcome unique, ambitious ideas and people with a great attitude. We like small businesses. We run a small business ourselves, but together, small businesses can combine to become something BIG. And something people notice.
On that note, in case you’re wondering, Think Tasmania is a self-funded, independent small business. We don’t get paid by the government to do any of this, gosh darn it. Of course, if you’d like to start a petition on our behalf, demanding we’re appointed to some sort of official capacity, go right ahead. We know what we’re doing, and we deliver results; but just like you, we also have to earn our keep.
When the petition (the one you’re about to start) is successful, we’ll be contracted to publish articles full-time. Then we’ll have the time, resources and opportunity to dedicate the whole shebang to researching business owners and writing about them. Until then, we do have to allow some time to make a living. We sell advertising on the website, and provide various other services, all of which have been outlined before.
Juggling the requirements of all parties in our system can sometimes be, well… a juggle! Readers interested in all things Tasmanian, for example, don’t give a hoot how we operate. They just want more relevant and interesting information, delivered on time and for free.
Onwards and Upwards for Think Tasmania
So readers, feel free to ignore this one! This article is aimed squarely at Tassie business owners. We’re independent, so we’re not obliged to publish anything for anyone. We’ve said that before, and we’ll probably say it again. And with the limited time we have available (get that petition going, people) we do the best we can to help everyone, but sometimes there may be a delay in proceedings. We schedule articles up to a month in advance, so if you have an event you need covered, timing is critical. The sooner you contact Think Tasmania, the better.
We have runs on the board (read established website traffic, if you will) and a great team of professional people at Think Tasmania. And we never ever, without fail, stray from our niche topic. Not even once! In this business, it’s a cardinal sin. We truly respect and consider our audience at all times. So unless you have something appropriate for our specific readers, who are interested in all things Tasmanian, we probably can’t help you.
There’s a few tricks to this online-promotion trade, and we’ve mastered them now. We also have our very own qualified software developer… thank goodness! He’s working on our next brilliant plan right now in fact. We’re always moving forward, making the most of opportunities. And we have one very exciting development almost in place. We’re busting out of our skin to tell you our big secret. But we can’t… not quite yet. Don’t you hate that?
Think Tasmania will be selling copies of Desktop Tasmania ($19.95) in a commission-free online shop section of the website. The multimedia CD has a stunning collection of Tasmanian photos by professional tourism photographer Dan Fellow. His images appear on this page for decoration!
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