J’Adore is giving ladies in the central coast region of Tasmania a reason to rejoice! A new store in Penguin, it’s the place to buy all your pretty underwear items.

J'Adore - Brand Name Bras

J’Adore Lingerie: Penguin Tasmania (photo by Michelle Kneipp Pegler)

J’Adore Lingerie: Pretty in Penguin

by Michelle Kneipp Pegler

I popped into J’adore Lingerie to have a look around, and to “ooh” and “ah” at all the gorgeous items on display. I’m sure all women delight in shopping for lovely matching knickers and bra sets… I know I do! The shop is located in the small, coastal town of Penguin in north west Tasmania. The town might have a small population of permanent residents, but you won’t be disappointed with the range of styles, colours and makes available at J’Adore.

J'Adore - Lingerie Store, Penguin

J’Adore Lingerie: Penguin (photos by Michelle Kneipp Pegler)

Gay Bawden: Corsetiere at J’Adore Lingerie

Owner Gay Bawden opened the store in May this year in collaboration with bridal boutique Studio White. Gay is a trained corsetiere. She completed her training with large department store chain, David Jones, and has a strong business background. Gay has been the owner and operator of a number of other businesses before making the move to Tasmania.

Brand Name Bras are Big in Penguin

Not only will you find bridal, special occasion and sexy lingerie, there’s also a good range of everyday underwear items too. All the great brands are in store, including:

  • Bendon
  • Elle Macpherson
  • Fayreform
  • Lovable
  • Oroton
  • Triumph
  • Berlei
  • Fine Lines
  • Curvy Kate

All Shapes and Sizes

There’s a variety of bra sizes from the small cup, right through to the larger cup sizes. Fittings are available in store… it’s always wise to make sure you’re wearing the correct bra size. There’s a great range of colours, from basic black, white and skin tones through to attractive reds and blues. You’ll be sure to find something that takes your fancy.

J'Adore - Everyday Underwear

Underwear: J’Adore Lingerie (photo by Michelle Kneipp Pegler)

Intimate Apparel

There’s a selection of stockings and pantyhose as well as fashion tape, silicone bra inserts and other accessories. For all your intimate apparel needs why not call in and see Gay? It’s exciting to see another shop such as J’Adore Lingerie open in Penguin, as it adds to the vitality of the town.

J'Adore - Bridal Lingerie

Bridal lingerie (photo by Michelle Kneipp Pegler)

Something Old, Something New in Penguin

Penguin is a lovely little place with a selection of wonderful shops right on the waterfront. J’Adore Lingerie is located in one of the old buildings in town, the heritage-listed H.E. Thomas Building, at 95 Main Street. They are open from 11:00am to 5:00pm, Wednesday to Friday; and 11:00am to 3:00pm Saturday and Sunday. Phone Gay on (03) 6437 2957.

J'Adore - 95 Main Street, Penguin

J’Adore Lingerie: Penguin (photo by Michelle Kneipp Pegler)

Michelle writes a blog called Leven River Farm as well as articles like this from the north west coast region of Tasmania. If you’d like Michelle to visit you, please contact Think Tasmania.

Map: J’Adore Lingerie, Penguin Tasmania

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